{"id":29827,"date":"2021-05-03T10:46:52","date_gmt":"2021-05-03T10:46:52","guid":{"rendered":"https:\/\/go4goal.net\/?page_id=29827"},"modified":"2026-10-07T23:53:26","modified_gmt":"2026-10-07T21:53:26","slug":"story","status":"publish","type":"page","link":"https:\/\/go4goal.net\/en\/story\/","title":{"rendered":"THE STORY"},"content":{"rendered":"
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FROM VISION TO COMFORT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GO4GOAL started with one simple idea: sports gear should never get in the way of your performance.\n

\nWe wanted to create products that feel comfortable, secure and so natural that you simply forget about them during training or competition.\n

\nOver the years, we\u2019ve tested, listened to athletes and improved every detail together with them.\n

\nToday, the same idea still drives us \u2014 to create gear that lets you focus on what you train for.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FROM VISION TO COMFORT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GO4GOAL started with one simple idea: sports gear should never get in the way of your performance.<\/p>

We wanted to create products that feel comfortable, secure and so natural that you simply forget about them during training or competition.<\/p>

Over the years, we\u2019ve tested, listened to athletes and improved every detail together with them.<\/p>

Today, the same idea still drives us \u2014 to create gear that lets you focus on what you train for.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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... - 2016<\/div><\/div>
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First steps - Tadej's vision<\/div>

Tadej, founder of GO4GOAL, has always been closely connected to sport. As a child, he spent most of his time on the football pitch and later explored other sports as well.<\/p>

Along the way, he kept noticing the same problem \u2014 blisters, sweating and discomfort caused by equipment that should help athletes, not distract them.<\/p>

That made him wonder how the experience could be improved. He soon realised that socks are one of the most overlooked pieces of sports equipment, even though they can have a major impact on comfort, stability and performance.<\/p>

That\u2019s where the idea for GO4GOAL began.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

2016 - 2018<\/div><\/div>
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Finding the right solution - Research & development<\/div>

Tadej set out to find a better solution. Through research, he realised that alongside good footwear, sports socks also play an important role.<\/p>

He connected with physiotherapists, orthopaedic specialists, material experts and professional athletes. Together, they began developing socks designed to provide better support, reduce the risk of blisters and improve comfort during sport.<\/p>

The goal was simple: to create socks athletes could simply forget about while they play.<\/strong><\/p><\/div><\/div><\/div><\/div>

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2019<\/div><\/div>
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The first success - GO4GOAL Grip socks<\/div>

After years of development, testing and refinement, the first GO4GOAL Grip socks were created.<\/p>

They were designed to improve grip inside the shoe, reduce slipping and provide greater comfort during sport. By combining high-quality materials with a functional design, the goal was to create a sock that feels supportive without getting in the way.<\/p>

The response was immediate. GO4GOAL Grip socks quickly found their way to both professional athletes and recreational users.<\/p>

It was the first clear sign that we were on the right path.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>

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2022<\/div><\/div>
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A new challenge - Finding the right shin guard<\/div>

In 2022, Tadej took on a new challenge: to develop a football shin guard that was light, stable and comfortable enough to feel almost invisible during the game.<\/p>

What followed were four years of development, prototypes, testing and refinement together with more than 50 professional footballers. Every piece of feedback helped shape the final product.<\/p>

On September 1, 2026, ZERO NINETY\u2019 officially launched worldwide.<\/strong><\/p>

Developed and handcrafted in Slovenia. Designed with one goal \u2014 to make you forget you\u2019re wearing it.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div>

2026<\/div><\/div>
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The story continues<\/div>

Over the years, GO4GOAL has continued to grow, but our approach has stayed the same. Every new product is shaped through research, testing and feedback from athletes.<\/p>

We develop and make our products in Slovenia with one clear goal: to create equipment that supports athletes without getting in their way.<\/p>

Today, more than 50,000 athletes use GO4GOAL, and with every new product, the story keeps moving forward.<\/p>

And we\u2019re far from finished.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div> \n

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