Tadej set out to find a better solution. Through research, he realised that alongside good footwear, sports socks also play an important role.

He connected with physiotherapists, orthopaedic specialists, material experts and professional athletes. Together, they began developing socks designed to provide better support, reduce the risk of blisters and improve comfort during sport.

The goal was simple: to create socks athletes could simply forget about while they play.

After years of development, testing and refinement, the first GO4GOAL Grip socks were created.

They were designed to improve grip inside the shoe, reduce slipping and provide greater comfort during sport. By combining high-quality materials with a functional design, the goal was to create a sock that feels supportive without getting in the way.

The response was immediate. GO4GOAL Grip socks quickly found their way to both professional athletes and recreational users.

It was the first clear sign that we were on the right path.

In 2022, Tadej took on a new challenge: to develop a football shin guard that was light, stable and comfortable enough to feel almost invisible during the game.

What followed were four years of development, prototypes, testing and refinement together with more than 50 professional footballers. Every piece of feedback helped shape the final product.

On September 1, 2026, ZERO NINETY’ officially launched worldwide.

Developed and handcrafted in Slovenia. Designed with one goal — to make you forget you’re wearing it.

Over the years, GO4GOAL has continued to grow, but our approach has stayed the same. Every new product is shaped through research, testing and feedback from athletes.

We develop and make our products in Slovenia with one clear goal: to create equipment that supports athletes without getting in their way.

Today, more than 50,000 athletes use GO4GOAL, and with every new product, the story keeps moving forward.

And we’re far from finished.